In 2021, HCFA played a critical role in the Vaccine Equity Initiative (VEI), a campaign designed to increase COVID-19 vaccination rates while dispelling misinformation across Massachusetts.
The VEI was a multifaceted project coordinated by the Massachusetts Department of Public Health. This campaign supported 20 of the municipalities hit hardest by the COVID-19 pandemic. HCFA worked in partnership with Archipelago Strategies Group to implement a multilingual and multicultural educational campaign tailored to the needs of each community and municipality.
The South End
HCFA’s Outreach Approach
HCFA implemented a dual-pronged approach to tackling COVID-19 through the VEI. On one hand, HCFA implemented a major door-to-door canvass operation. On the other hand, HCFA identified and collaborated with 25 local, culturally and linguistically diverse community- and faith-based organizations (CBOs & FBOs). Both strategies resulted in success during HCFA’s latest consumer-facing outreach initiative.
CBO & FBO Partnerships
One major component of the VEI was HCFA’s partnerships with 25 local, culturally and linguistically diverse community- and faith-based organizations. HCFA partnered with these groups to host dozens of town halls, vaccination clinics and educational events all geared toward helping community residents get the Covid-19 vaccine.
The other major component of the campaign was HCFA’s engagement in a door-to-door canvass operation where HCFA worked with over 60 canvassers recruited from the communities in which the campaign was operating. Canvassers provided HelpLine information to individuals at the door who did not have health insurance coverage, as well as to those seeking information about in-home vaccination or local vaccination clinics. HCFA’s door-to-door effort reached over 500,000 doors and canvassers had over 130,000 conversations.
Who were HCFA’s Community Based- and Faith Based-Organization Partners?
Anecdotes From The Field
SER-Jobs For Progress spoke with a young woman who said it was her mom’s birthday. Her mom’s birthday request was that her daughter get vaccinated against COVID-19. The young woman arrived at the vaccine clinic in Fall River prepared to get vaccinated because we all know we can’t say “no” to mom on her
BRACE spoke with multiple families who did not speak English. One woman said that she and her family had been vaccinated while living in a shelter in California. However, nobody giving those vaccinations spoke Portuguese, their native language. Having only received one dose, she wondered if she had received J&J or needed to start over with Pfizer/Moderna. BRACE, with help from HCFA’s Bilingual Outreach Coordinator Luby O’Connor, was able to help this woman fill out the correct form to confirm which vaccine she received.
True Alliance Center spoke with a woman in Boston who was very skeptical about the vaccine and openly opposed to it. She had been praying to God to remove the virus and was urging other Christians not to take the vaccine. After months of speaking with Pastor Keke and other members of the True Alliance Center, she was finally convinced to get the shot. She brought her daughter and planned on bringing other Christian followers with her to future clinics.
Videos From The Field
Learn more about the Vaccine Equity Initiative (short version)
See how the Vaccine Equity Initiative is driven by the same communities it serves (long version)
Hear about how the HelpLine helped Leslie get the care she needed
Be a Health
Support the work of Health Care For All by making a donation today. Your investment enables Health Care For All to help families get the health coverage they need so they can lead healthy lives.