THE ORGANIZATION   

Health Care For All (HCFA) is a state-based consumer health advocacy organization founded in 1985. HCFA’s mission is to advocate for health justice in Massachusetts by working to promote health equity and ensure coverage and access for all. The organization is recognized as a national leader in its work.  

HCFA uses three strategies to conduct its work: direct service, community engagement, and policy and advocacy campaigns. HCFA helps tens of thousands of individuals and families in five languages enroll in and renew their health insurance coverage each year and troubleshoot health coverage issues through a unique, multi-lingual consumer assistance HelpLine. HCFA staff are also in the community working with a diverse group of local community- and faith-based organizations conducting outreach work, education efforts and supporting individuals to share their stories and play a role in policy change. HCFA uses the insights from HelpLine callers and community residents to shape the organization’s advocacy agenda. HCFA policy work is conducted through a health equity lens and strives to make care more equitable, affordable and accessible for everyone in the Commonwealth. HCFA leads and participates in numerous policy advocacy coalitions, and these coalitions bring together a wide variety of organizations to work collaboratively to make meaningful health policy changes. By uniting diverse constituencies, HCFA is able to magnify its policy reach on many fronts. 

In recent years, HCFA has expanded its public health outreach through large-scale initiatives such as the MassHealth Redetermination Campaign and the Vaccine Equity Initiative. These campaigns, conducted in partnership with the state and grassroots organizations, focus on delivering culturally and linguistically appropriate information and services to communities disproportionately affected by systemic health inequities. HCFA has also been a trusted resource and leader in addressing the Steward Health Care hospital closures, helping patients navigate disruptions in care and ensuring communities have access to critical health system information and assistance. These initiatives reflect HCFA’s growing capacity to lead high-impact, rapid-response public health campaigns that build trust, expand access, and advance health equity    

The organization’s achievements include leading Massachusetts health reform efforts, including legislation in 2006 that was the blueprint for the Affordable Care Act. Today, HCFA spearheads the campaigns and coalitions necessary to improve health care access and affordability, as well as address the many inequities in our current health care system.  

For more information, please visit www.hcfama.org.  

POSITION SUMMARY  

The Communications Manager is responsible for managing, implementing, and overseeing strategies that strengthen HCFA’s visibility, reputation, and engagement with the public. This role manages the organization’s social media presence, vendor relationships, publications, and website to advance fundraising, programmatic, and advocacy priorities. The Manager serves as a key liaison to HCFA’s communications consulting firm on all media relations activities and ensures consistent, compelling messaging across all platforms.  

SUPERVISION     

The Communications Manager reports to the Director of Development 

RESPONSIBILITIES  

Strategic Communications & Brand 

• Work with HCFA’s communications firm and senior leadership to develop and execute an annual communications plan aligned with fundraising, programmatic and advocacy priorities. 

• Ensure consistent voice, tone, and visual identity across all channels and materials. 

• Partner with program staff to capture impact stories, photos, and data for communications use. 

Digital & Social Media 

• Manage and grow HCFA’s presence on all social media platforms, including strategy, content creation, posting, and engagement. 

• Develop and maintain a content calendar to ensure timely and relevant posts. 

• Monitor analytics and adjust strategies for maximum engagement. 

Vendor Management 

• Serve as the primary point of contact for HCFA’s communications consulting firm and other relevant vendors. 

• Oversee deliverables, timelines, and quality of work from external vendors. 

• Manage related contracts and budgets. 

Publications & Reports 

• Lead the production of HCFA’s annual report and other collateral materials, coordinating with staff to collect stories, impact data, and visuals. 

• Collaborate with designers and printing vendors to ensure professional, mission-aligned presentation. 

Email & Newsletters 

• Oversee the content, editing, and distribution of HCFA’s weekly email newsletter; track and analyze metrics such as open rates, click-through rates, conversions, and list growth to continually improve engagement and campaign effectiveness. 

• Work with development team to develop segmented email campaigns to engage donors, partners, and community members. 

Website Management 

• Maintain and update the HCFA website with accurate, timely, and engaging content; track and report on key performance metrics such as visitor traffic, engagement rates, and conversions to inform strategy and improve user experience. 

• Collaborate with program and development teams to highlight initiatives and impact. 

Press & Media Relations 

• Serve as primary point person with communications consultants and work with consultants to: 

• • Build and maintain relationships with reporters and media outlets. 

• • Draft and distribute press releases and media advisories. 

• • Coordinate media interviews and prepare talking points for staff and leadership. 

Annual Fundraising Event Communications & Logistics 

• Lead the creation and production of the event program booklet, collaborating with staff, designers, and vendors. 

• Work with the development team to secure event speakers and manage speaker communications. 

• Coordinate event-related communications, including invitations, promotional materials, press outreach, and social media campaigns. 

• Support on-site event logistics as part of the core planning team. 

QUALIFICATIONS 

• 4–6 years of progressive experience in communications, marketing, or public relations, 

• Proven track record managing multiple communications channels, campaigns, and vendor relationships. 

• Experience in the health care policy, health care delivery system or other health care spaces highly desirable 

• Strong knowledge of social media platforms, email marketing tools, and website content management systems (CMS). 

• Advanced writing, editing, and storytelling skills, with the ability to translate complex ideas into clear, compelling messages. 

• Strong graphic and design skills using tools like Canva or Adobe Creative Suite, 

• Demonstrated success in media relations and press engagement, including relationship-building with journalists. 

• Exceptional attention to detail and ability to produce high-quality, error-free work under tight deadlines. 

• Professionalism and discretion in handling sensitive or confidential information. 

• Strong project management skills, with the ability to manage timelines, set priorities, and follow through on commitments. 

• Ability to learn quickly, adapt to new tools and technologies, and navigate changing organizational priorities. 

• Collaborative, self-motivated, and able to work independently while also being an engaged team player. 

• Strategic thinker who can align communications with organizational goals and audience needs. 

• Customer service mindset, with the ability to build rapport and trust with colleagues, partners, and external stakeholders. 

• Deep commitment to HCFA’s mission, values, and a strong understanding of issues related to diversity, equity, and inclusion. 

SALARY RANGE  

• Salary range: $70,000 – $75,000  

BENEFITS 

• Retirement Plans 

• • 401(k) or Roth 401(k) retirement plans with a safe harbor employer contribution of 3% (you get the 3% whether you contribute or not!) 

• • Your contributions and the employer contributions vest immediately 

• Medical Insurance 

• • HMO and PPO Options via Blue Cross Blue Shield. 

• Dental and Vision Insurance 

• Paid Time Off 

• • 15 vacation days (20 vacation days after two years of service) per year 

• • 3 personal days per year 

• • 15 sick days per year 

• • 12 well-being days per year (each team members gets to take one day off per month to completely unplug and recharge) 

• • 1 birthday day per year 

• • 11 paid holidays per year 

• • That’s a total of 56 days paid days of per year! 

• Medical and Dependent Flexible Spending Accounts (FSAs) 

• • FSAs allow you to set aside pre-tax dollars for healthcare and dependent care expenses 

• Life Insurance and Long-Term Disability Insurance 

• • Life insurance at 2x your salary with a maximum of $400,000. The benefit is doubled in the event of accidental death. 

• • Life insurance for spouse and each child ($10,000 for spouse and $5,000 for child)  

• • Long-term disability benefit that covers 60% of salary after 90 days of disability 

• Outside Health Insurance Reimbursement 

• • If you obtain health insurance elsewhere (through a parent, spouse or domestic partner), you are eligible for a reimbursement of up to $14,315.62 per year. 

• Parental Leave 
  • Up to 12 weeks of protected leave to bond with your new child 

Health Care for All is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status or any other legally protected status. We celebrate diversity and are committed to building an inclusive work environment where all team members are encouraged to be their authentic and whole selves. 

We are committed to providing reasonable accommodations for individuals with disabilities in all aspects of employment, including the application process. If you need assistance or an accommodation, please contact Gracie Pajonk at 617-275-2859 or at gpajonk@hcfama.org.