An Opportunity Awaits

Senior Advisor (Temporary)


Health Care For All (HCFA) is a state-based consumer health advocacy organization founded in 1985. HCFA’s mission is to advocate for health justice in Massachusetts by working to promote health equity and ensure coverage and access for all.

HCFA focuses on expanding health care access, improving quality and bringing down costs in Massachusetts through its leadership of and participation in numerous policy advocacy coalitions. HCFA is recognized as a national leader in this work. HCFA’s coalition work brings together a wide variety of organizations to work collaboratively to make health care changes. By uniting diverse constituencies, HCFA is able to magnify its policy reach on many fronts. HCFA also helps thousands of individuals and families each year to enroll in and renew their health insurance and troubleshoot health coverage issues through a unique, multilingual consumer assistance HelpLine. Health care access barriers identified by the HelpLine informs a state-level health advocacy agenda.

The organization’s achievements include leading four waves of broad Massachusetts health reform, including legislation in 2006 that was the precursor for the Affordable Care Act (ACA). Legislation in 2012 resulted in the nation’s first comprehensive law aimed at controlling health care cost growth through adoption of alternative payment methodologies, care coordination and investments in technology, wellness and prevention. HCFA’s important work continues today. During the past year, HCFA has helped to advocate for critical policies enabling consumers to access the care and treatment they need during the pandemic. HCFA is also actively engaging new partners to advance an agenda that addresses the multiple drivers of health disparities that recognize the realities of structural racism in our country.


HCFA’s office is centrally located in downtown Boston. HCFA is working in a hybrid environment where most staff are in the office three days a week and at home for two days. As it becomes safe to do so, this position may include travel outside of the home to surrounding communities and towns depending on the relevant work. All COVID-19 safety protocols will be followed and PPP is provided by HCFA coalition and campaign work.


HCFA requires all employees to provide proof that they are fully vaccinated against COVID-19 to enter the office space. As of January 14, 2022, “fully vaccinated” means those that are eligible per CDC guidance have also received a COVID-19 booster shot.


HCFA is seeking an experienced Senior Advisor to join the organization for a short term (12-18 months) to work on a unique and critically-important campaign that will focus on MassHealth redeterminations and increasing Covid-19 vaccination rates. As part of this effort, HCFA will be leading a large-scale campaign utilizing strategic community partners, in-person outreach throughout target neighborhoods, as well as a dynamic multi-lingual media/community-oriented media campaign utilizing radio, TV and print mediums. The Strategic Advisor will collaborate with key HCFA staff to manage and deploy key aspects of this campaign.


In 2021, the Center for Medicare & Medicaid Services (CMS) provided guidance that MassHealth will have 12 months to re-determine members eligible when the public health emergency ends. If members do not complete the redetermination process, they will have their coverage terminated or will be moved to a health coverage program with fewer benefits. MassHealth has shared that only 15-20% of its members are returning renewals, that there is a high mail return rate and that during the pandemic many households experienced address changes. These circumstances make it even more unlikely that the state has the correct information to be contacting members for the redetermination process. Estimates suggest that a significant number of the 2.1 million members currently on MassHealth will need to be redetermined.


The Senior Advisor reports to the Director of Communication and & Immigrant Health.


  • Collaborate with the Director of Communication and & Immigrant Health, the Executive Director as well as other members of the HCFA team to provide overall support to the campaign
  • Serve in a consultative role to the HCFA team, advising leadership on the best way to achieve strategic objectives
  • Oversee all campaign messaging, ad buys and over-all marketing strategy
  • Launch and implement the marketing and advertising campaign, including the creation and deployment of marketing material on digital, print and radio
  • Analyze and provide advice on the marketing strategy and public-facing aspects of the campaign
  • Provide training and mentorship to HCFA team members as-needed to enhance their success and impact
  • Analyze campaign targets and workflows while presenting opportunities for efficiency improvement
  • Contribute to the development of team/unit metrics, dashboards and roadmaps, as needed
  • Assist with reporting needs regarding the communications components of the campaign, as applicable
  • Work closely with HCFA’s team to ensure strong relationship management
  • Oversee the contractual relationship, in collaboration with the Chief of Staff, with marketing firm/s involved in the campaign
  • Coordinate with HCFA’s management on the design and utilization of testing tools to inform campaign marketing and strategy, as needed


  • 15+ years in a senior strategy, communications and/or non-profit management setting
  • Excellent and strategic interpersonal and communication skills
  • Advanced knowledge of digital marketing trends and tools preferred
  • High level of discretion and a creative approach to problem solving and communications
  • Experience motivating and working with high-performing teams and senior executives
  • General business and/or non-profit acumen with proven ability to identify value-add opportunities
  • Strong background in non-profit communications and marketing a plus
  • Excellent problem solving and conflict resolution skills
  • Ability to deal calmly in crisis situations and work effectively in a team environment
  • Prior knowledge of health care policy in Massachusetts is a plus, but not required
  • Prior knowledge of the public health insurance programs, policy and the health care environment in Massachusetts is a plus, but not required


  • Salary range: $100,000 – $125,000
  • Generous paid time off policy
  • Robust benefits package
  • Convenient downtown Boston location

Applicants should submit a resume and cover letter summarizing their interest in and qualifications for the position to: Please put “SENIOR ADVISOR” in the subject line.

Health Care For All does not discriminate in hiring based on age, color, ethnicity, race, national origin, primary language, religion, socio-economic status, family status, mental and physical disabilities, veteran status, gender identity characteristics and/or expression, sex, medical condition, sexual orientation or any classification that is protected by federal, state, or local law


Health Care For All is an equal opportunity employer.  Persons of Color, women and people with disabilities are encouraged to apply.

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